LUXURY IS EXTRAORDINARY SERVICE

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Our unsurpassed customer service, knowledge, and expertise in the luxury market helps buyers and sellers throughout the metro area.

Our unsurpassed customer service, knowledge, and expertise in the luxury market helps buyers and sellers throughout the metro area.

Buying or selling a home is one of the most important and emotional experiences of a person’s life.

Understanding your home is a major investment, we provide a “white glove experience” that empowers our clients’ lifestyles.

As we work to help you find your place in the world, Compass Cares empowers us to support meaningful causes right here in Denver – the Denver Cystic Fibrosis Center, backpacks for DPS elementary students, etc.

SELLING YOUR HOME

1) EXPERT PRICING

Giving you a price before an analysis is like a doctor giving you a prescription before making a diagnosis. To price your home correctly, we’ll sit down and identify a number of factors:
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A. YOUR LIFESTYLE AND GOALS

Reasons for Selling
A “Target” Date
Financial Wants/Needs
Past Experiences
Managing Expectations

B. CUSTOMIZED COMPARATIVE MARKET ANALYSIS

Home’s Condition
Staging / Curb Appeal
Improvements / Remodeling
Current Competition
Surrounding Homes

C. MARKET FACTORS

Inventory Currently on The Market
Closings Per Month in Price Range
Sold Homes Per Month in Neighborhood
% Of Homes Likely to Sell By “Target Date”
Economic Indicators & Trends
Interest Rates & Loan Programs
Seasonal Market Changes
Local / Area Market Conditions
Absorption Rates
Non-Typical Competition
Plan to Re-evaluate Pricing If Market Shifts

2) POWERFUL DIFFERENTIATION

As we walk through your property, you’ll receive ideas for standing out from the competition to increase your chances of selling. Compass’ Concierge services will take much of the work off of your shoulders.
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A. PROFESSIONALLY ENHANCED & STAGED

Your home can sell for 6-10% more money.
Approximate return on the cost of staging is 250-570%.
Decreases market time by up to 50%
Increases perceived value and higher offers.

B. UPGRADE ANALYSIS

Possible improvements that substantially increase your sales price.
Professionally managed process.
Lowest price on work completed.

C. PRE-INSPECTION

Identify any potential “deal breakers.”
Uncover high ROI repairs.
Clean bill of health for the buyer.
Postioned for higher offers.

D. HOME WARRANTY

Covers major mechanical systems during listing and for buyer.
Aids in justifying price for buyers.

3) STRATEGIC MARKETING

Our marketing plan combined with Compass’ Coming Soon services will expose your property to as many potential buyers as possible.
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A. INVESTING IN YOUR SALE

Multiple, valuable approaches.
Deep, not wide, exposure to the right buyers.
Coming Soon strategy increases your reach and heightens buyers’ anticipation.

B. INTERNET

90% of buyers use the internet (Google, Yahoo, Bing).
Highest traffic websites (Zillow/Trulia, Realtor.com, REColorado.com).
Customized home profiles/website.
Social media and email marketing (Facebook, Instagram, etc.).
Reach and frequency regularly monitored.

C. HIGH QUALITY PHOTOGRAPHY

First showing is online.
Staging for photos.
SLR Camera/ Wide Angle Lens

D. PROFESSIONAL COPYWRITING

Personal and lifestyle tone with call-to-action.
Buyer Profile targeting (convenience, family, school, etc.).

4) COOPERATIVE NETWORKS

71% of homes are sold by co-op agents. We target these agents to increase your home’s visibility in the marketplace.
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A. THREE TYPES OF BUYERS

Local
Out of Town
Working with Another Agent

B. TARGETING BUYER SPECIALISTS

Increases showings from co-op agents.
Largest percentage of buyers.

C. COMMISSION LEVERAGE

Positions your home in front of strong agents.
Increases showings from co-op agents.

5) RECEIVING OFFERS

Our systems track all buyer activity and allow immediate responses from buyers interested in your home.
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A. IMMEDIATE RESPONSE SYSTEMS

5-Minute Lead Response Time
16 Hours/Day, 7 Days/Week
Industry-Leading Technology
Lead Follow-Up Systems Automated
Buyer Activity Notifications

B. BUYER LOYALTY

Credit Approved Buyer Showings
Solid offers from qualified buyers.

C. COMING SOON SERVICES

Buyers want exclusive properties.
Increases odds of a full offer.
A greater reach to potential buyers.

6) SKILLED NEGOTIATIONS

The art of negotiation is one of the most powerful skills we’ll use to meet your goals and needs.
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A. HIGHLY TRAINED NEGOTIATION

80% of your negotiation starts before you get the offer.
Experts in the process of negotiation.
Approach buyers with a non-emotional state of mind.
Proven techniques and strategies.

B. POSITIONING & METHOD

Control in agent-to-agent discussion.
Setting agent expectations.
Probing for intel about buyers.
Bottom-line awareness with Walk-away leverage.
Seeking mutual advantage and pointing out their victories.

C. HOME INSPECTION

#1 reason deals can fall apart.
Manage expectations and buyer agents’ responses.

7) SUCCESSFUL CLOSING

Our proven system will offer you the smoothest closing experience and the best possible return.
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Closing Coordination
Certified Negotiation Experts
Certified Mortgage Expertise
Title and Closing Expertise
Legal Expertise

BUYING A HOME

1) CUSTOMIZED STRATEGY

To navigate the buying process, we’ll design a plan based on your lifestyle and data from Compass’ Market technology.
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A. SMART PLANNING

Determine Your Timing & Motivation
Evaluate Your Needs & Wants
Consider Out-of-Pocket Expenses
Financing Needs & Pre-Approval
Your Perfect Lifestyle Neighborhood Profile
Set Expectations

B. INVESTING IN REAL ESTATE

Equity vs. Emotion-based Decisions
Mortgage Loan Options
Long vs Short Term Hold
Upgrading: Sell or Buy First

C. MARKET FACTORS

Compass’ Market Analysis Technology
Inventory Currently On The Market
Closings Per Month In Price Range
Sold Homes Per Month In Neighborhood
Loan Programs & Qualifications
Economic Indicators & Trends
Interest Rates
Seasonal Market Changes
Local / Area Market Conditions
Non-Typical Opportunities
Plan To Re-evaluate If Market Shifts

2) FUTURE HOMEOWNERSHIP

Understanding what you’ll be responsible for once you’ve closed on your home will minimize any surprises and avoid “buyer’s remorse.”
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A. MAINTENANCE COSTS

Heating/Cooling and Utility Costs
Appliances’ Ages
HOA Dues
Lawn & Landscaping Maintenance
Security System
Property Taxes

B. HOME WARRANTY

Covers Mechanical Systems
Protects You from Thousands of Dollars of Costs
Paid for By Seller

C. HOME INSPECTION

Eliminates Potential Surprises
Preemptive Negotiation Strategy
Identify Potential “Deal Killers”
Walk Away Leverage

D. QUALITY OF LIFE

Drive Time
Schools
Parks & Recreation
Restaurants & Shopping
Gyms & Hospitals

3) FINDING THE IDEAL HOME

Our expert approach and Compass’ powerful house-hunting tool, Collections, will make your house-hunting experience easier and exciting.
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A. SEARCH PROCESS

Compass’ Collections & Real Estate Mobile App
Networking With Co-op Agents
Coming Soon Properties
Other Agent-Exclusive Search Portals

B. LIFESTYLE & NEIGHBORHOOD PREFERENCES

School Rankings
Crime Level
Demographics
Proximity To Work, Schools, etc.
Walkability, Biking, etc.
Planned Community
Privacy of Neighborhood
Avoid Hidden “Landmines”

C. QUALITY OF LIFE

Property Types & Subdivisions
Price Range & Year Built
Bedroom, Bathroom, Garage/Storage Needs
Square Footage & Floor Plan
Landscaping & Amenities
Upgraded Appliances & Potential

4) NEGOTIATION & OFFER

As expert negotiators, helping you receive the best possible price, terms, and conditions is our mission.
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A. SELLER CONCESSIONS

Home Warranty
Inspection Repair Costs
Seller Paid Buyer Closing Costs
Discount / Buydown Points
Ancillary Closing Costs
Deficiency in Buyer Brokerage Fee
Title Policy

B. POSITION OF STRENGTH

Preapproval in Hand
Walk Away Leverage
Comparable Sales to Support Offer
Seller Estimated Mortgage Balance
Property Tax Assessment Review

C. MULTIPLE OFFER STRATEGY

Dear Seller Letter
Zero Repair Allowance
Increased Earnest Money

5) CLOSING PREPARATIONS

We’ll have in place a detailed process to make your closing as smooth as possible.
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A. BUYER CONCESSIONS

Contract Acceptance
Timeline
Negotiate Repairs
Documentation to Lender in Timely Manner
Appraisal
Closing & Settlement Review
Transfer of Utilities
Preparing To Move

6) SUCCESSFUL PURCHASE & BEYOND

As you receive the keys to your new home, we’ll provide you wonderful resources and vendors to help you settle in and enjoy your new home!
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A. CLOSING

Best Mortgage Rates & Terms
Close On Time
Documentation Delivered On Time To Title
Manage All Parties In Transaction
Closing Appointment or Signing Completed
Keys Received – CONGRATULATIONS!

B. PROFESSIONAL SERVICES

Moving Company
Carpet & Detail Cleaning
Landscaping & Pool Services
Painting & Remodeling

COLLECTIONS

Collections, real estate’s only visual workspace, serves as the central hub for your search. Keep track of homes you like and save them in one place, invite collaborators, and leave comments, and receive automated updates about properties in real time.

COMPASS REAL ESTATE

Compass Real Estate is your mobile search platform, allowing you to sort and filter homes, save them to Collections, and correspond with us directly. It also provides complete listing information so that you can make swift decisions on the go.

COMPASS MARKETS

Compass Markets, our market data app, provides all the historical and competitive analysis you need to make smart decisions. We will work with you to set a strategy, determine a property’s value, or negotiate a price using this information.

HOW CAN WE HELP YOU?

We’re ready to design the right strategy
for your lifestyle and real estate goals.

Let’s answer your questions
about buying or selling.
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AMY FRANKMORE 303-503-3747
KATHY McBANE 303-641-8642